about us
fuss-free curls—that is the essence of fusilli, a unique mission to make curl care effortless and empowering. fusilli sprung from the belief that natural curls deserve to be celebrated. we have crafted a quick routine that’s simple, ‘silli,’ and lets each curl thrive.
our empowering formulas provide deep nourishment and repair to keep curls soft, healthy, and frizz-free! we believe curls are naturally wild, carefree, and unapologetic—which is exactly what makes them so much fun!
fusilli strives to enhance your natural curl pattern without the crunch or weight. when it comes to curls, we've always yearned for a no-stress, no-fuss process—fusilli is that product, just real ingredients designed to enhance beautiful curls that feel as good as they look.
all about us & your curls: FAQs
fusilli is more than just a whimsical pasta shape—it’s also your curls’ new best friend! we view curls not as something to tame, but as a wild, unapologetic expression of who you are!
our mission? to make embracing your natural texture as simple as preparing your favorite pasta dish. we craft products that nourish, define, and celebrate your curls, all without the fuss. because your curls aren’t just a side dish—they’re the mane course!
fusilli delivers essential benefits for all types of curls. our formulas start at the scalp, creating the ideal environment for healthy, thriving curls. lightweight and flexible, our products are designed to be buildable, so you can customize your routine to meet your hair’s unique needs.
fusilli stands out with its science-backed, scalp-first approach. unlike typical products that merely coat the hair, fusilli’s formulas go deeper, nurturing the scalp’s microbiome to create an optimal environment for curl health and growth. our lightweight products ensure that curls are never weighed down, allowing them to bounce and flow with ease. this advanced approach promotes stronger, more resilient curls, empowering them to thrive.
our products are uniquely formulated with natural, high-performance ingredients that actively nurture the scalp's microbiome and fortify curls from the inside out. they're purposefully lightweight to prevent buildup and avoid weighing down your curls, allowing for natural movement and bounce without the stickiness or crunch. our simplified routine not only cuts down on time and complexity but is also meticulously designed to deliver targeted hydration and strengthening without harsh chemicals.
yes, fusilli products are safe for colored and chemically treated hair. our gentle, sulfate-free formulas are designed to nourish and protect without stripping color or causing damage. each product is enriched with natural ingredients that enhance curl vitality and strength, ensuring that even the most delicate hair types maintain their health and vibrancy.
to find out which fusilli products are right for you, consider your hair needs. every fusilli product is designed to nourish, strengthen, and enhance your curls over time—never dry them out, weigh them down, or cause buildup. our formulas are packed with ingredients that do more than style—they actually improve your hair’s overall health. whether you need more hydration, definition, or strength, fusilli has tailored solutions that works harmoniously with your unique hair to bring out its best.
yes! fusilli proudly meets clean by sephora standards, meaning our formulas are free from any harsh or harmful ingredients while still delivering top-tier performance. we are 100% vegan and cruelty-free.
our products contain no silicones, sulfates, parabens, phthalates, or drying alcohols.
instead, we focus on clean, nutrient-rich ingredients that nourish, strengthen, and enhance your natural texture
my motto? kiss: keep it simple, 'silli'! just apply, scrunch, and go.
it's that easy!
a message from our founder 💌
hey curlies!!
i’m haley—proud curl-wearer, founder of fusilli, and your self-appointed curly hair shaman.
why fusilli? it all started over a bowl of pasta—twisty, bouncy, and full of personality. i thought… why couldn’t i see my curls the same way?
for years, i fought my curls—straightening, smoothing, layering on endless products. i just wanted an effortless way to wear them, not a full-time job.
so, i created fusilli—a fuss-free, plant-powered way to embrace your curls, with a core focus on hydration, definition, and strength—without the buildup.
your curls aren’t meant to be tamed. give them what they need, let them breathe, and embrace your ‘silli’ side!
can’t wait for you to see what’s in store.
xo, haley